SFHK Fully Implements APP Notifications to Replace SMS Alerts Joins Hands with Anti-Deception Coordination Centre (ADCC) to Urge Public: Download the Official Mobile App
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(Hong Kong, 14 April 2025) To effectively protect the public from fraudulent SMS and phishing websites, SF Express (Hong Kong) Limited (“SFHK”) announced today that it will phase out SMS notifications for parcel collection. All self-pickup alerts will now be sent exclusively via the official “SFHK APP” to reduce the risk of customers falling victim to counterfeit messages. SFHK and the Hong Kong Police Force’s Anti-Deception Coordination Centre (ADCC) have jointly launched a series of anti-fraud campaigns, urging the public to download the “SFHK APP” for real-time parcel updates and enhanced security. Additionally, SFHK is leveraging its extensive resources, including delivery fleets, packaging materials, self-service lockers, and SF Stores, to promote anti-fraud awareness and combat the surge in scams.
Rising SMS Scams Prompt SFHK-ADCC Collaboration
According to police data, online shopping fraud cases handled by ADCC in 2024 increased by 29%, with losses exceeding HKD 3.5 million. Over the past three years, SFHK received 4,036 scam reports or suspected cases, of which 72.7% involved SMS fraud. In the first quarter of 2025 alone, SFHK recorded over 800 scam-related inquiries, a fourfold increase compared to the same period last year. Fraudsters often impersonate SFHK via SMS, claiming incomplete delivery addresses or additional fees to trick victims into sharing personal data or making illegal transfers. To mitigate risks, SFHK will cease SMS pickup alerts and transition fully to SFHK APP notifications.
Ms. Theodora Lee, Superintendent of Police at Anti-Deception Coordination Centre stated: “We commend SFHK’s effort to halt SMS notifications, setting a strong industry precedent to raise public vigilance against counterfeit messages. Our collaboration aims to empower citizens to scrutinize suspicious links and adopt the ‘SFHK APP’ as a secure alternative.”
Ms. Charlize Liu, Head of Public Affairs and Communications at SFHK, stated: “Since last August, we have progressively replaced SMS with the ‘SFHK APP’. After an 8-month transition, we are now fully implementing this measure. Customers must enable push notifications after downloading and registering to ensure timely alerts. The APP also allows users to track parcels, view shipment details, and access value-added services.”
Shipping, Rewards, and More on SFHK APP: Unlocking a New Era of Convenience
The “SFHK APP” is designed to provide customers with a seamless and efficient delivery experience. After downloading and registering, users can instantly track parcel statuses to avoid counterfeit SMS disruptions, while also enjoying diversified value-added services. For example, customers can perform self-service orders, save address books, and effortlessly fill out shipping details, as well as utilize over 700 SFHK self-service lockers for 24/7 drop-off and pickup services. Customers can also use the APP’s self-service inquiry or rerouting functions, with assistance from customer service representatives to resolve parcel-related issues. Furthermore, the “SFHK APP” offers logistics solutions and value-added services beyond traditional delivery, such as SoFast, SFBuy, Baggage Delivery, and Convenience Service, catering to diverse customer needs. Members can also earn points through SF Drop and Pick or timed collections, redeemable for e-coupons, SF-branded merchandise, daily essentials, and electronics.
Comprehensive Promotion of Anti-Fraud Information, Coverage Includes SFHK Fleet, Stores, and All Packaging Materials.
In addition to optimizing message delivery measures, SFHK has actively assisted the Police Force in promoting anti-fraud information in recent years. This includes adding fraud prevention alerts and links to download the "Scameter+" app on the SFHK app and website, enhancing the public's ability to recognize online traps. Furthermore, anti-fraud information videos produced by the police are being broadcasted on SF Media televisions in nearly 100 SF Stores, and over 300 SFHK operational vehicles across Hong Kong are displaying anti-fraud advertisements. Additionally, the "Anti-deception Enquiry Hotline 18222" is featured on all SFHK packaging boxes, bags, and document seals. SFHK is also actively participating in anti-fraud initiatives launched by government departments, including the "Anti-Scam Consumer Protection Charter" introduced by the Hong Kong Monetary Authority and the Hong Kong Association of Banks, aimed at increasing public awareness about protecting credit cards and personal information.
Be Cautious of False Information, Always Verify Through Official Platforms
SFHK reiterates that the company will never ask customers to make payments through hyperlinks and reminds the public to remain vigilant during online transactions. If you have disclosed personal information to someone suspiciously posing as a company employee, please report it to the police immediately or contact the Hong Kong Police Force's Anti-Deception Coordination Centre at 18222 for assistance. Customers can also provide relevant information to SFHK through the aforementioned channels, and the company will relay it to the police for handling.
From now on, register to become SFHK APP member and finish account setting to earn 2,000 member points. Download SFHK APP:
https://ccsp-egmas-static.sf-express.com/htmoWeb2/downloadHmto.html?v=22
About ADCC, please refer to：https://www.adcc.gov.hk/zh-hk/home.html
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Photo Caption
Photo 1 to 4:
Ms. Theodora Lee (left), Superintendent of Police at Anti-Deception Coordination Centre stated: “We commend SFHK’s effort to halt SMS notifications, setting a strong industry precedent to raise public vigilance against counterfeit messages.”
Ms. Charlize Liu (right), Head of Public Affairs and Communications at SFHK, stated: “Regarding the growing prevalence of SMS scams, after an 8-month transition, we are now fully implementing this measure. Customers must enable push notifications after downloading and registering to ensure timely alerts.”
Photo 5 to 7:
The “SFHK APP” is designed to provide customers with a seamless and efficient delivery experience. After downloading and registering, users can instantly track parcel statuses to avoid counterfeit SMS disruptions, while also enjoying diversified value-added services.
