SFHK Partners with Live Streaming Platform to Provide "Logistics + Exposure" One-Stop Solution Supporting Customer Sales Growth
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(Hong Kong, February 6, 2026) Live commerce has become a prominent consumption trend. SFHK has partnered with a live commerce planning collaborator to launch a live commerce event during the Chinese New Year period. The event features renowned artist Ms. Yuen King-Tan and her team as the primary hosts, curating a diverse selection of festive foods, seasonal specialties, auspicious decorations, and Feng Shui items for consumers. The live stream was simultaneously broadcast on the SF Express Hong Kong Facebook page, allowing consumers to easily purchase their desired products from the comfort of their homes.
SFHK actively leverages the comprehensive advantages of its "logistics + promotion" strategy. Through its SF Media advertising platform, the company integrates over 1,000 self-service lockers, more than 140 SF Express stations across Hong Kong, and the SF Express Hong Kong App with 2.4 million members, establishing a comprehensive online and offline promotional network to help merchants increase exposure and expand their markets. This collaboration utilizes SF Express Hong Kong's promotional network and combines it with the interactive strengths of the live streaming platform to provide brands with a one-stop solution covering promotional activities, online sales, and delivery.
Leveraging Online and Offline Network Advantages to Help Merchants Expand Customer Base and Enhance Brands
Mr. Steve Shum, Head of Hong Kong and Macau Region at S.F. Express, stated, "We are delighted to collaborate with our partners, leveraging SF Express's media resources and live streaming traffic to help merchants expand their online customer base, enhance brand awareness, and deliver quality products directly to households. In the future, SFHK is committed to partnering with various platforms and collaborators to bring high-quality products from around the world to every Chinese household, bridging the gap between merchants and consumers."
Live Streaming Interaction Drives Brand Market Expansion
The live streaming platform LoopLive commented, "This collaboration with SFHK combines our platform's strengths in live streaming interaction with SFHK's logistics and promotional network, creating a seamless 'see-now-buy-now, fast delivery' experience for local brands. We aim to help local brands, particularly quality traditional brands, easily reach more consumers through live streaming."
SFHK will continue to actively embrace new retail trends, providing brands with comprehensive support ranging from online exposure and live commerce sales to efficient logistics, helping more brands explore new opportunities in live commerce and expand into broader market prospects.
Please visit the SFHK Facebook page to watch the live commerce broadcast. Details are as follows:
Live Broadcast Time: February 6, 1:00 PM
Watch Link: https://www.facebook.com/sfexpresshk/?locale=zh_HK
Photo Captions
Photo1:
SFHK teams up with live commerce planning partner to launch Chinese New Year live shopping Event on February 6.The live shopping event is hosted by renowned artist Ms. Yuen King Tan (third from right, back row) and her team, who have curated a selection of festive foods and seasonal specialties. Mr. Steve Shum (center, back row), Head of Hong Kong and Macau Region at SF Express, and Ms. Yuen King Tan attended a press conference earlier to kick off the live shopping event.
Photo2:
A lineup of artists, including Ms. Yuen King Tan (center), Mr. Liu Ke (first from right), Mr. Lo Chun-shun (second from right), Ms. Chung Kit Yee (first from left), and Mr. Lee Lam Yan (second from left), participated in live shopping collaboration, allowing citizens to conveniently purchase New Year goods from home to welcome the Year of the Horse.
Photo 3:
The "2026 Beginning of Spring" live stream was successfully completed on the evening of February 4, featuring Ms. Yuen King Tan and Mr. Lee Lam Yan as hosts for the first session. The live broadcast received an enthusiastic response.
