SFHK’s “Mooncake Donation and Recycling Program” Firstly Launch Simple Packaging Mid-Autumn Gift Box, Celebrating a Green Mid-Autumn Festival with Customers
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(Hong Kong, September 9, 2024) As the Mid-Autumn Festival approaches, in response to environmental protection and reducing resource waste, SFHK is collaborating with Food Angel to hold the "Mooncake Donation and Recycling Program". Starting from September 11 to September 24, SFHK will collect surplus mooncakes at 10 designated SF stations and deliver in batches to Food Angel, reducing food waste and bringing care to those in need. Additionally, to promote a low-carbon lifestyle, SFHK has collaborated with mooncake and tea brands to launch a simple packaging mooncake and tea gift box. The packaging uses SF Express cardboard box and will come with shipping coupons to encourage the reuse of boxes, bringing festival greetings to customers while promoting the concept of carbon and waste reduction in society.
Mooncake Donation and Recycling: Reducing Food Waste, Sending Festival Blessings to Those in Need
From September 11 to September 24, SFHK will launch the "Mooncake Donation and Recycling Program" at 10 designated SF stations (see details in the table below), where residents are welcomed to place unopened and individually packaged mooncakes^ in the recycling boxes inside the stations to share with people in need in society. SFHK will collect the donated mooncakes and deliver them in batches to Food Angel, who will then distribute them to those in need, expressing warm-hearted care.
SF Stores for “Mooncake Donation and Recycling Program”:
SF Store
Address
Fu Hing Street Sheung Shui
G/F, 4 Fu Hing Street, Sheung Shui, North District, New Territories, Hong Kong ^852NDL^
Chung Hing Building Tai Kok Tsui
Shop 12, G/F, Chung Hing Building, 41 Chung Wui Street, Tai Kok Tsui, Yau Tsim Mong District, Kowloon, Hong Kong ^852BFL^
Verbena Heights Tseung Kwan O
Shop No. 6, G/F, Block 1, Verbena Heights, 8 Mau Tai Road, Tseung Kwan O, Sai Kung District, New Territories, Hong Kong ^852AAL^
Domain Yau Tong
Shop 229, 2/F, Domain, Yau Tong, Kwun Tong District, Kowloon, Hong Kong ^852AJL^
Prince Edward Road West Kowloon City
G/F, No.414 Prince Edward Road West, Kowloon City, Kowloon City District, Kowloon, Hong Kong ^852KCL^
Wah Lai House Tsz Wan Shan
Shop 2, LG/F, Wah Lai House, 153-155, Po Kong Village Road, Tsz Wan Shan, Wong Tai Sin District, Kowloon, Hong Kong ^852HDL^
Marina Square West Centre Ap Lei Chau
209D, 2/F, Marina Square West Centre, 12A South Horizon Drive, Ap Lei Chau, Southern District, Hong Kong Island, Hong Kong ^852Z601^
Island Resort Mall Siu Sai Wan
Shop 01, G/F, Island Resort Mall, 28 Siu Sai Wan Road, Siu Sai Wan, Eastern District, Hong Kong Island, Hong Kong ^852Z552^
Tin Shui Shopping Centre Tin Shui Wai
Shop Nos. 24 & 25, G/F, Tin Shui Shopping Centre, Tin Shui Estate, Tin Shui Wai, New Territories, Hong Kong ^852FBL^
On King Building Yuen Long
Shop A on G/F, On King Building, Nos. 81-97 Hop Yick Road, Yuen Long, Yuen Long District, New Territories, Hong Kong ^852Z701^
^The mooncakes accepted for donation and recycling must be unopened, individually packaged, have 4 weeks or more before “Use By” date or “Best Before” date, and be manufactured by a company licensed by the Government of Hong Kong SAR. Mooncakes that require refrigeration, such as snow skin mooncakes and ice cream mooncakes, are not included in this recycling program.
Promoting Simple Mid-Autumn Gift Boxes to Customers and Encouraging Reuse with Cash Coupons
In line with the company’s support for sustainable development, SFHK has chosen simple packaging for Mid-Autumn gift boxes this year to give to customers, employees, and partners. Collaborating with mooncake and tea brands, SFHK has introduced Mid-Autumn gift boxes with an eco-friendly design concept. Besides using SF Express cardboard boxes to reduce excessive packaging, the mooncake boxes also come with a HKD $3 shipping discount coupon. Customers can reuse the box for their next shipment to enjoy an immediate HKD $3 discount on shipping fees, promoting resource recycling and raising public environmental awareness while reducing ecological impact.
Limited-Time Mid-Autumn Flash Event: Chance to Win Limited Mid-Autumn Gift Boxes
SFHK APP Member Center and Facebook page (sfexpresshk) are also hosting a Mid-Autumn flash event. Customers can obtain SF Mid-Autumn gift boxes through points redemption and lucky draws. Members can redeem the gift box with 18,888 points on the “Points Redemption” page in the SFHK APP Member Center. After selecting the gift and clicking “Redeem Now,” they can choose a gift redemption center to collect the limited Mid-Autumn gift box. Upon successful redemption, a gift barcode will be displayed on the page, which customers can show to staff at the selected redemption point to collect the gift box before the expiration date. For details, please refer to the SFHK APP and sfexpresshk Facebook page.
Leveraging Industry Advantages and Network Resources to Achieve Sustainable Development
SFHK adheres to the group’s vision of a “Zero Carbon Future,” integrating low-carbon and environmental protection concepts into daily operations. Ms. Charlize Liu, Head of Public Affairs and Communications at SFHK, stated, “To celebrate a green Mid-Autumn Festival with the public, the company actively supports low-carbon waste reduction this year by using simple yet distinctive Mid-Autumn gift box packaging and offering shipping discount coupons to encourage reuse and recycling. Through the ‘Mooncake Donation and Recycling Program’ organized in collaboration with Food Angel, leftover mooncakes will be shared with those in need, adding special meaning to this year’s Mid-Autumn Festival.”
In addition to reusable cardboard boxes, SFHK previously launched the “SF EcoSmart Shipping Bag Recycling Reward Programme” and packaging guidelines to reduce waste, working with customers to contribute to environmental protection. The company will continue to explore and implement various environmental possibilities, promote more eco-friendly and durable packaging materials, introduce low-carbon and efficient new energy vehicle fleets, and carry out various environmental activities at its stores, leveraging industry advantages and network resources to build a zero-carbon future together with customers.
About“Mooncake Donation and Recycling Program”, please refer to bit.ly/4dRxt9g。
About SF Express Sustainability, please refer to https://bit.ly/4ekRs0r。
About Food Angel, please refer to https://bit.ly/4e5Guf3。
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Photo 1-3︰
SFHK will launch the "Mooncake Donation and Recycling Program" at 10 designated SF stations (see details in the table below), where residents are welcomed to place unopened and individually packaged mooncakes in the recycling boxes inside the stations to share with people in need in society. SFHK will collect the donated mooncakes and deliver them in batches to Food Angel, who will then distribute them to those in need, expressing warm-hearted care.
Photo 4-5:
Collaborating with mooncake and tea brands, SFHK has introduced Mid-Autumn gift boxes with an eco-friendly design concept. Besides using SF Express cardboard boxes to reduce excessive packaging, the mooncake boxes also come with a HKD $3 shipping discount coupon. Customers can reuse the box for their next shipment to enjoy an immediate HKD $3 discount on shipping fees, promoting resource recycling and raising public environmental awareness while reducing ecological impact.
